20 Sep

10k lakes, 10k logos

human by design, that's a great idea No comment by K.

Nicole Meyer is on a quest to redeem the common conception of the lake logo. “Lake logos have a tendency to be, well, fairly ugly”, says the designer. She is posting one logo a day on her site, with her sights set on branding Minnesota’s 10,000 lakes by the end of 27 years.

Although Meyer’s use of typography is outstanding, I was fairly taken with the simplest, most iconic ones. Which I think are the toughest to get right. Some of my favorites below.

Via LogoDesignLove.